We Are Fee-Only, Advice-Only Financial Planners.

Objective Financial Partners Inc. is pleased to have Jason Heath as a MoneySense Approved Financial Advisor. This means that Jason has been pre-screened by MoneySense and he emphasizes quality service at a reasonable cost in his business. Each MoneySense Approved Advisor has at least three years of experience, an up-to-date industry standard certification, is in good professional standing and charges reasonable fees.

*The MoneySense Approved rating is created for information purposes only and is not intended as financial advice. MoneySense Approved is not responsible for any advice or other communication provided to an investor by any Financial Advisor. Rogers/MoneySense makes no representations or warranties as to the suitability of any particular Financial Advisor and/or investment for a specific investor. Visit MoneySense.ca/approved for the full methodology.

Jason Heath, CFP – Managing Director

Jason graduated with a Bachelor of Economics degree from York University in Toronto. He has also earned the Certified Financial Planner (CFP) designation. In addition, Jason has completed numerous financial, tax and estate planning specialty courses from a variety of organizations. Jason has authored and been interviewed for articles on a wide variety of topics appearing in publications such as the National Post, MoneySense, the Globe & Mail, the Toronto Star, Private Wealth Canada, Precedent, Advisor’s Edge and Investment Executive. He also appears frequently on CTV News Channel.

Jason was previously a consultant at Canada’s oldest fee-only, advice-only financial planning firm, providing financial, tax and estate planning expertise to clients throughout Canada. Jason is currently a personal finance columnist for the Financial Post and MoneySense Magazine.

Nancy Grouni, CFP – Financial Planner

Nancy has earned the Certified Financial Planner (CFP) designation. In addition, she has completed numerous financial, investment and insurance courses from a variety of organizations. Nancy has over 20 years of financial industry experience, having spent several years as a Senior Associate within the investment industry with a focus on building and presenting client financial plans and investment portfolio reviews.

Nancy has been interviewed for publications such as the Globe & Mail and Yahoo! Canada Finance.

Nancy has held an insurance license and reviewed client insurance needs and implemented life insurance solutions in her previous roles.

Marc Sherman – Financial Planner

Marc graduated with a Bachelor of Science degree in Molecular Genetics and Molecular Biology from the University of Toronto.  He is currently completing the Certified Financial Planner (CFP) designation.

Marc has worked as an Investment Adviser and Wealth Analyst within the financial services industry with a focus on building and presenting client financial plans and investment portfolio reviews.  He has held investment and insurance licenses in his previous roles.

Kim Allard – Executive Assistant

Kim studied towards a Bachelor of Arts degree at York University in Toronto. She has completed numerous tax and financial planning courses. Kim has worked as a branch manager with a Canadian trust company and as an executive assistant with Canada’s oldest fee-only, advice-only financial planning firm.

We Sell No Products Whatsoever

Our sole purpose is unbiased, objective financial, tax and estate planning advice

Fee-Only, Advice-Only Financial Planning

Financial Planning encompasses the following key areas: cash flow management, investment strategies, tax efficiency, insurance needs and estate planning.  We provide all of these services but unlike most financial advisers, we do not sell anything other than our time, so you know that we do not have any conflicts of interest.

Retirement Planning

We can build a retirement plan that is relevant to you regardless of your age or stage. How much do you need to save each year?  How much do you need to retire? How much can you afford to spend in retirement? What is the best way to draw down your assets? We can help answer these questions.

Investment Strategy

We don’t hold any investment licenses, so we’re not going to tell you which stocks to buy and sell. What we can do is help you with your asset allocation, tax efficiency and strategies, performance evaluation and investment fee assessment.

Tax Planning

Tax planning is a very important piece of your overall financial picture and requires special consideration. Our tax services include tax planning and tax preparation.

Insurance Needs

Most people need insurance as a risk management tool. Some people can use it as an investment strategy. Either way, we can help you understand if and how it fits into your financial plan and evaluate what type of coverage you might need in your personal situation.

Estate Planning

Clients who work with us on an ongoing basis will have their wills, powers of attorney, insurance and beneficiary designations reviewed on a regular basis. Estate planning tends to be an interrelated part of an overall financial plan.

Ex Pats

We provide financial planning for Canadian expatriates who have relocated to other parts of the world. We can advise on issues related to Canadian investments, real estate, income tax and retirement, with a particular focus on those expats who plan to retire back to Canada.

Paraplanning (The Planner's Planner)

In the U.K and Australia, paraplanning is a popular service among financial advisers. Advisers commonly outsource the preparation of financial plans and other services to paraplanners. In Canada, there are few firms providing paraplanning services. We are one of them.

Employee Financial Planning

Many companies have started to add fee-only, advice-only financial planning as a perk for their senior executives. It helps keep top talent focused on corporate business because they know their personal business is well-organized by a professional who is on their side.

True Financial Planning is a Process, Not a Product.

After an introductory call to determine if and how we can help, our clients complete a questionnaire and provide a list of supplementary data before we put together a comprehensive financial plan that includes:

Want to know what our typical client looks like?

Find Out Here

Jason is smart, experienced and knows his stuff. He’s a great source for personal finance insight.

Bruce Sellery

Author of “Moolala: Why smart people do dumb things with their money (and what you can do about it)” Columnist at Moneysense Magazine

Thanks for taking me on as a client. This has been an important exercise and has given me great insight into my financial affairs. You’ve been extremely helpful and I hope I can call on you from time to time to help me update my plan as circumstances change.

I get the sense you have a thriving practice and hope you don’t mind if I recommend you to some of my friends.

Jack Fleischmann

General Manager, Business News Network

True fee-only planners are rare in Canada but Jason Heath has established himself and his new firm on the vanguard of this growing area. His reputation for dispensing sensible objective guidance has also made him a go-to source for many media.

Jonathan Chevreau

Editor, MoneySense Magazine

As a former financial planning professional, I can confidently say that I deeply admire Jason Heath’s high level of personal and professional integrity.  He applies a very detailed and rigorous methodology to help families, and businesses, map out effective financial solutions that put their needs first – without the conflicts of interest faced within some competitor firms.

Stephen Reesor

My husband and I have used Jason’s services for many years, starting before he was at Objective Financial Partners. His work is of such high quality that we decided to follow him when he left his last position. Jason covers off our financial planning and tax return preparation for our family. He also provides excellent ongoing advice for other financial questions/projects we have going on outside of our family home and personal taxes. My tax return can sometimes be complicated because I have a business outside of my employment – Jason has never had any issues with this and is able to consistently complete the paperwork maximizing the return for me.

I have recommended him to many other people, and we will continue to work with Jason on an ongoing basis.

Dvorah Richler

Senior Manager, Oncology Government Relations & Health Policy – Ontario Hoffmann-La Roche Ltd.

Objective Financial Partners Inc.

8500 Leslie Street, Suite 101
Markham, Ontario
L3T 7M8

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T. 416.691.8471
Toll Free. 1.855.691.8471
F. 1.866.261.8912

Welcome to the future of the financial industry.

Copyright © 2015 | OBJECTIVE Financial Partners | All rights reserved.

We don’t hold any investment licenses, so we’re not going to tell you which stocks to buy and sell. However we would love to help you put together an objective financial plan.